Vienna today unveiled a broad plan to spice up the city for tourists as a year-round attraction beyond the summer and Christmas season framework. The initiative, titled “Vienna 365: With such Day’s motto as “A City for All Seasons,” the book is intended to promote the Austrian capital’s appeal during those seasons with extra attention paid to the off-seasons of spring and autumn.
The plan was unveiled by Mayor Michael Ludwig at a press conference attended by journalists at Schönbrunn Palace, which is famous internationally. This extended the notion of Vienna into something it may not want to be; it is not a summer resort nor a Christmas market city. Ludwig pointed out that each location and attractive sight in our town would be so different during one year. The mayor pointed out that this strategy is not only an attempt to increase the role of Vienna as a sustainable urban tourism hot spot but also a part of the vision of the city to become one of the European leaders in this sphere.
A list of new cultural events and festivals is part of the “Vienna 365” program aimed at boosting visitors during the off-peak season. There is a new Spring Arts Festival that will feature both Austrian and global artists in various locations in the city. The rationale of the festival is to promote Vienna as a city for contemporary art and culture against the backdrop of a Musel tradition in art and music.
Another of the principle elements of the strategy is making Vienna’s open spaces more attractive across the seasons. Hence, the city aims to spend money on the construction of buildings in parks and other common areas to facilitate outdoor activities during the cold weather. This comprises a heated seating area and All-Weathers in tourist attractions such as the Prater and the Danube Canal.
The initiative also concerns properly advertising Vienna’s indoor attractions during the low seasons. Annual Nature Calendar: The exhibition center of museums, concert halls, and historical buildings will organize special themed exhibitions and performances as a yearly nature calendar. For example, the Kunsthistorisches Museum will organize a sequence of “Winter Masterpieces “ exhibitions during periods that are generally not favorable for visitors due to the cold weather.
Gastronomy is one of the critical elements in the newly emerging tourism vision. Seasonal food festivals and anchored special menus will be used to showcase Vienna’s famous café culture and culinary offers. In this sense, through the collaboration with restaurants and cafes in Vienna, the city is developing a new restaurant concept that will be associated with the conventional eating culture of industrialized Vienna while at the same time enhancing the trends of the modern eating culture.
The Vienna tourism effort is supported by an ongoing improvement of transportation facilities for year-round tourism. Now the plans for the development of heated bus stops are to expand as well as the effective tactics of the work for the snow removal from pedestrian routes which are necessary for comfortable movement of the tourists during winter time. Also, the newly developed range of guided tours covering the interior and offbeat districts of Vienna will be available for clients irrespective of the weather conditions.
Sustainability is one of the main four strategic pillars of the “Vienna 365” concept. The city has also called for environmental-related issues such as the adoption of environmental management practices and environmental protection measures in hotels and other tourist facilities and the provision of incentives to tourists to use public transportation and bicycles. Ultimately, Vienna’s strategic plan of contented neighbors is to develop the city into a benchmark sustainable tourist destination, satisfying tourists’ demands whilst meeting local residents’ and environmental expectations.
To complement the new effort, the tourism board is creating a multi-lingual, digital outreach hub. This platform will present live information on events, activities, and recommendations on how to engage with Vienna in the different seasons. This will also incorporate an interactive map and augmented tour of the city to ensure that visitors are well-guided when viewing the city’s attractions.
Specialists of the sphere have welcomed Vienna’s new approach to the tourism policy. Maria Hofer, a tourism analyst, said, ‘It is an interesting strategy in many ways and proves that Vienna can and wants to think beyond the conventional.’ Baracka offers a point toward diversification of tourist services and attractions; by expanding the array of services and developing year-round tourist attractions, Vienna is also well-placed in the highly competitive European tourism market.
According to “Vienna 365” plan, new jobs in tourism industry will be generated and the economy of Vienna will be improved year round. Small vendors especially in the areas of accommodation and commerce are expecting greater patronage during off peak season.
As Vienna moves towards this big vision of making Vienna a city that can be enjoyed year-round, the town promises visitors new and exciting reasons to come and discover this city for its culture, history, and thriving attractions for tourists in each season. As a traditional and modern capital, Vienna is now establishing a new benchmark for year-round tourism visits to European cities based on a diverse experience.
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