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In the consumer goods industry, mergers and acquisitions, besides novel product innovations are assumed to take centerstage, the latest development emerges as the acquisition of Vital Proteins by Nestle SA. Vital Proteins is best known for its multifarious nutrition-based food categories such as beverages, supplements as well as collagen induced food products.
The closing sum of money, sealing the deal and the terms of services of the deal are however not disclosed yet. If sources are to be believed in this regard, Vital Proteins is likely to function as an independent standalone entity under the direct jurisdiction of Nestle Health Science.
The company will remain from his HQ in Chicago under the expert guidance and leadership of Kurt Seidensticker who shall remain the presiding CEO of Vital Proteins and undisputed leader of the operations of Vital Proteins even after the acquisition.
The acquisition of Vital Proteins by Nestle is the first of its kind. Adding Vital Proteins to the arsenal of Nestle is likely to further position the latter as a top seller and promoter of collagen-based food supplements which is crucial to encourage a healthy lifespan and holistic health development of the consumers.
Vital Proteins has emerged as one of the fastest growing nutrition-based company in the American markets and has consistently witnessed steadily rising revenues since its inception in 2013, reportedly to be turning the annual sales value to over a million USD in the last couple of years. All of its leading brands comprising collagen induced F&B products and supplements are likely to be roped in Nestle’s portfolio.
On the flipside, absorption into Nestle umbrella will aid Vital Proteins’ vision will render it seamless access to enormous food technology resources of Nestle, thus allowing it to further improve its R&D expeditions to develop new food categories, besides hitting novel customer portfolio.