According to a statement released by the Co Chairman of Coca-Cola James Quincey, the economic slowdown in India has not affected the growth of the market, this is one of the advantages for the beverage company. India’s fast-moving consumer goods (FMCG) market slowed to 6.6% growth owing to the recent protests and violence over the Citizenship Amendment Act (CAA) in the December quarter from 15.7% a year ago. India has super attractive market. Therefore the company is not at all concerned about the up or down of the market in India or any other issues of the market in the world. Quincey, 55, who joined Coca-Cola in 1996 and took over as CEO three years ago, further added that they always stick to the investment plans to apply in future and according drive the growth. Coca-cola Company was established before 128 years and since then company has been trying to speed up the growth of the company. As consumers are shifting from fizzy drinks to low- and no-sugar options, it is trying for the development of healthier drinks worldwide.
India has emerged as the fifth largest business hub for the $37.2 billion American beverage giant, The Coca-Cola Company, and is on its way to becoming the third-largest market for the company, says Chairman and CEO, James Quincey. In 2017, the Company decided to adopt the concept of a fruit circular economy to increase the wider consumer base across the globe. An investment of nearly $1.7 billion was promised by the company to be invested in the Indian agri-ecosystem for the forecast period of 2022-23.